Plaid has long been synonymous with golf, evoking images of the sport’s storied Scottish heritage, rolling fairways, and iconic figures from bygone eras. However, the traditional patterns that once graced golf courses worldwide have given way to more modern aesthetics in recent years. Yet, as Justin Thomas donned the iconic red tartan jacket after triumphing at the 2025 RBC Heritage, it became clear that plaid was making an emphatic return to golf’s fashion scene.
Thomas’s victory was not just a personal milestone; it symbolised the resurgence of classic golf style. The tartan jacket awarded at Harbour Town Golf Links, steeped in tradition and history, is a homage to the sport’s Scottish origins. The choice of plaid for the winner’s jacket at the RBC Heritage underscores the tournament’s deep respect for golf’s cultural and historical roots, inspiring a broader trend toward timeless patterns and classic cuts.
This revival isn’t confined to ceremonial attire or one-off moments of glory. Modern brands have recognised the enduring appeal of classic golf attire and are reinventing these iconic patterns with contemporary performance fabrics. J.Lindeberg, a brand celebrated for innovation, recently collaborated with Scottish heritage brand Glenmuir. This unique partnership produced a collection that masterfully combines traditional tartan patterns with cutting-edge materials, demonstrating that classic golf style can effortlessly meet the demands of today’s game. Golfers can now embrace heritage designs without sacrificing modern performance, creating an appealing blend of nostalgia and functionality.
Beyond apparel, footwear is also experiencing a vintage revival. Classic golf shoes, once predominantly aesthetic with limited comfort, have been reimagined by brands such as FootJoy. Their Premiere Series blends heritage craftsmanship with contemporary comfort technologies, offering golfers vintage-inspired shoes with advanced traction, waterproofing, and enhanced cushioning. The return of styles such as saddle shoes and brogues, popularised in golf’s golden age, now boast modern materials and ergonomics, ensuring golfers maintain their footing literally and fashionably.
The return to classic golf styling also extends into accessory choices. Traditional golf caps, argyle-patterned socks, and knitted vests reappear at clubs and courses nationwide. Once considered purely retro or nostalgic, these pieces have been updated with breathable, moisture-wicking, and flexible materials, demonstrating their relevance in contemporary golf attire.
One of the most significant drivers behind the resurgence of traditional golf attire is the blending of generational preferences. Younger golfers, initially drawn to the game’s modernisation and accessibility, increasingly embrace golf’s rich sartorial history. This younger demographic has shown a keen interest in the aesthetic charm of classic golf apparel, viewing it not merely as sporting attire but as a statement of style and cultural appreciation. Social media has further amplified this trend, with platforms like Instagram showcasing influencers and amateur golfers in vintage-inspired ensembles, generating widespread appeal and visibility.
The influence of professional golfers cannot be understated in this sartorial shift. Icons like Justin Thomas, Rory McIlroy, and Viktor Hovland frequently wear pieces that echo classic styles with modern twists. Their visibility on tour inspires, demonstrating that traditional golf attire can be stylish, practical, and contemporary. This professional endorsement has undoubtedly contributed to renewed consumer interest, compelling golf fashion brands to expand their heritage-inspired collections.
Yet, adopting a classic golf style requires thoughtful consideration. The key is balancing vintage appeal with contemporary practicality. Integrating plaid trousers with neutral-coloured polo shirts or pairing a tartan-accented vest with modern golf trousers allows golfers to embrace the trend without appearing overly dated. Accessorising subtly with plaid hats, gloves, or even golf bags can provide a nod to tradition without overwhelming the ensemble.
Function18, a specialist in golf apparel, has recognised this burgeoning trend and curated collections to help golfers easily embrace it. Their carefully selected range of products from heritage-inspired brands like FootJoy, BOSS, and the Arnold Palmer Collection enables golfers to integrate classic style into their wardrobes effortlessly. Whether searching for the ideal tartan trousers, a perfectly tailored argyle sweater, or traditional shoes infused with modern comfort, Function18 offers a comprehensive selection to suit every golfer’s taste.
The practical appeal of classic golf apparel goes beyond aesthetics. Today’s heritage-inspired golf wear incorporates the latest fabric technologies, ensuring maximum comfort and performance. Moisture-wicking tartan polos, breathable argyle knits, and stretch-infused trousers make these classic styles practical for modern play. Golfers no longer need to compromise on performance for style; contemporary fabrics ensure comfort and practicality are seamlessly integrated into timeless designs.
Moreover, this trend reflects broader fashion cycles where nostalgia and heritage regularly resurface, offering familiarity and fresh appeal. Plaid’s return to the fairways mirrors broader fashion trends in casual and formal wear, underscoring its versatility and enduring popularity.
Ultimately, the revival of classic golf attire represents more than just a fashion statement—it affirms golf’s rich cultural heritage and celebrates its timeless elegance. By embracing plaid and other traditional patterns, golfers pay homage to the sport’s origins while enjoying the practical benefits of modern apparel innovations. This fusion of past and present enriches the golfing experience, making it appealing to seasoned enthusiasts and newcomers alike.
Whether inspired by Justin Thomas’s tartan-clad victory or simply a personal appreciation for golf’s storied past, there’s never been a better time to explore traditional golf fashion. Brands and retailers like Function18 have made embracing classic style with contemporary flair easier than ever, offering golfers of all ages and abilities the opportunity to look great, play comfortably, and connect with golf’s historical roots.
Plaid is back, and this time, it’s here to stay.
